Thursday, August 12, 2010

My First Two Weeks Of Working At PDQ

The first two weeks of my intenship at PDQ were a complete mixture of nervousness, nail biting and finaly excitment after completing one of my fist major tasks since i started working.

The fist major assignment wheere my Public Relations skills and knowledge were put to task was making call downs to invite and R.S.V.P to the media to an immediate press conference held by the Petaling Jaya Residence Association , of which oe of PDQ Company leader is an active board member of the group, so PDQ company organised the press conference on probnosis case, the main aim of the press conference was to inform the media.

Prior to making the call downs, i met briefly with the Public Relations Senior Accountant officer, where she game a quick brifieng on how and what to speak to the media on the phone.

The first point she emphasised was confidence on the phone, she advised to avoid giving answers like "i dont know" when talking to the media, rather i should transfer call to her incase of any inquiry by the media which i dont know.

Secondly she stated that i should be precise and brief when talking to the media on the phone, moreover i should sound knowledgeable when talking.

I went ahead with the call downs, i encountered a few problems mainly in pronouncing names which were mainly in chinese and in some media the reception was in the local language, so i had to ask to be adressed in Engslish which was not always the case.

In the mist of nervousnes and confusion, my boss came by to check my call downs progress which was not impressive at all, so she seized the initiative to make the call downs herself, much to my disappointment of failure to complete what looked like a simple task.

The boss, completed the call downs and later on we had to attend the press conference.

During  the press conference , as the media kept on coming in, i noticed that my boss kept on welcoming anyone from the media with a broad smile:
 she exchanged business cards with media to establish contact
 I was tasked with serving the media with snacks as they were still waiting for the press conference to begin and  later on i had to distribute press releases to the media
 Lastly my boss constantly reminded the media about the press conference proceedings, mainly on what has caused a delay and possibly when it will begin.

Finally after a lenghty and intresting press conference, we had to clean up the conference room and report back to work.

With my confidence slowly creeping in, the boss asked me on what i have learnt or observed at the conference which i simply outlined to her and i got the knod.

from that day i felt relaxed and eager to learn, from now on working at PDQ felt like home, no more nail biting and constant viewing of the clock.

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