First of all i would like to thank all the PDQ Staff for the warm reception i received from them and most of all i thank them for giving me an opportunity to being an intern in their company.
Working at PDQ has totally changed my mindset as Public relations student, from my attire, approach and overall how to work with the media which is the main part of public relations. i have been to a lot of events during my internship study where i had the opportunity to be meet a lot of media personnel and high profile people in Malaysia.
Overall i have learnt that the public relations field need people who are dedicated, hardworking and interacting, this is because you get to meet a lot of people from the media some of which you may need to establish a relationship with.
Meeting deadlines is the major part of working in a public relations field, this is because during my internship study i was given a few tasks of which a deadline was set and failure to meet that resulted in a verbal warning.
finally i would say during the two months of my internship i have learnt a lot about the public relations field which i have not read or taught in class and for that i still like to pass my sincere gratitude to PDQ public relations staff for their undying support during my internship study in their company.
Sunday, September 26, 2010
Wednesday, September 1, 2010
Public Relations vs Advertising
" a picture says a thousand words"
Public relations is all about crating a good image to the public while advertising is drawing public attention about a particular product with the main of persuading them to have it.
from the corporate world as i learned during during my internship period at PDQ Public relations is rated three times larger than advertising mainly because public relations gives a detailed information about the product therefore it is much effective than advertising.
don't get me wrong advertising is still powerful for its eye catching or what we can call love at first site" but when one consumer is looking at a print advert a bout a car and the other is reading an article about the same car, the person who is reading gets fed with a lot of information more the one who gets fascinated by an advert.
As a PR professional, your job is to get free publicity therefore you are responsible for getting the company's name out there with no fascinating headline , simply news while on the other hand in advertising you control what goes in the advertisement which gives public relations an edge over advertising.
finally i would say advertising has a longer lifespan than public relations mainly because you pay for the advert to appear as many times as possible while public relations you cannot have a say on how, where and when a press release will appear and last in newspaper.
below are references to back up my writings:
http://advertising.about.com/od/careersource/a/10advpr.htm
http://www.globalleadersevents.com/downloads/downloads/AdvertisingvsPR_Kotler.pdf
Moitshepi Ramarula, Cyberjaya Malaysia Limkokwing University of Technology.
Public relations is all about crating a good image to the public while advertising is drawing public attention about a particular product with the main of persuading them to have it.
from the corporate world as i learned during during my internship period at PDQ Public relations is rated three times larger than advertising mainly because public relations gives a detailed information about the product therefore it is much effective than advertising.
don't get me wrong advertising is still powerful for its eye catching or what we can call love at first site" but when one consumer is looking at a print advert a bout a car and the other is reading an article about the same car, the person who is reading gets fed with a lot of information more the one who gets fascinated by an advert.
As a PR professional, your job is to get free publicity therefore you are responsible for getting the company's name out there with no fascinating headline , simply news while on the other hand in advertising you control what goes in the advertisement which gives public relations an edge over advertising.
finally i would say advertising has a longer lifespan than public relations mainly because you pay for the advert to appear as many times as possible while public relations you cannot have a say on how, where and when a press release will appear and last in newspaper.
below are references to back up my writings:
http://advertising.about.com/od/careersource/a/10advpr.htm
http://www.globalleadersevents.com/downloads/downloads/AdvertisingvsPR_Kotler.pdf
Moitshepi Ramarula, Cyberjaya Malaysia Limkokwing University of Technology.
Thursday, August 12, 2010
My First Two Weeks Of Working At PDQ
The first two weeks of my intenship at PDQ were a complete mixture of nervousness, nail biting and finaly excitment after completing one of my fist major tasks since i started working.
The fist major assignment wheere my Public Relations skills and knowledge were put to task was making call downs to invite and R.S.V.P to the media to an immediate press conference held by the Petaling Jaya Residence Association , of which oe of PDQ Company leader is an active board member of the group, so PDQ company organised the press conference on probnosis case, the main aim of the press conference was to inform the media.
Prior to making the call downs, i met briefly with the Public Relations Senior Accountant officer, where she game a quick brifieng on how and what to speak to the media on the phone.
The first point she emphasised was confidence on the phone, she advised to avoid giving answers like "i dont know" when talking to the media, rather i should transfer call to her incase of any inquiry by the media which i dont know.
Secondly she stated that i should be precise and brief when talking to the media on the phone, moreover i should sound knowledgeable when talking.
I went ahead with the call downs, i encountered a few problems mainly in pronouncing names which were mainly in chinese and in some media the reception was in the local language, so i had to ask to be adressed in Engslish which was not always the case.
In the mist of nervousnes and confusion, my boss came by to check my call downs progress which was not impressive at all, so she seized the initiative to make the call downs herself, much to my disappointment of failure to complete what looked like a simple task.
The boss, completed the call downs and later on we had to attend the press conference.
During the press conference , as the media kept on coming in, i noticed that my boss kept on welcoming anyone from the media with a broad smile:
she exchanged business cards with media to establish contact
I was tasked with serving the media with snacks as they were still waiting for the press conference to begin and later on i had to distribute press releases to the media
Lastly my boss constantly reminded the media about the press conference proceedings, mainly on what has caused a delay and possibly when it will begin.
Finally after a lenghty and intresting press conference, we had to clean up the conference room and report back to work.
With my confidence slowly creeping in, the boss asked me on what i have learnt or observed at the conference which i simply outlined to her and i got the knod.
from that day i felt relaxed and eager to learn, from now on working at PDQ felt like home, no more nail biting and constant viewing of the clock.
The fist major assignment wheere my Public Relations skills and knowledge were put to task was making call downs to invite and R.S.V.P to the media to an immediate press conference held by the Petaling Jaya Residence Association , of which oe of PDQ Company leader is an active board member of the group, so PDQ company organised the press conference on probnosis case, the main aim of the press conference was to inform the media.
Prior to making the call downs, i met briefly with the Public Relations Senior Accountant officer, where she game a quick brifieng on how and what to speak to the media on the phone.
The first point she emphasised was confidence on the phone, she advised to avoid giving answers like "i dont know" when talking to the media, rather i should transfer call to her incase of any inquiry by the media which i dont know.
Secondly she stated that i should be precise and brief when talking to the media on the phone, moreover i should sound knowledgeable when talking.
I went ahead with the call downs, i encountered a few problems mainly in pronouncing names which were mainly in chinese and in some media the reception was in the local language, so i had to ask to be adressed in Engslish which was not always the case.
In the mist of nervousnes and confusion, my boss came by to check my call downs progress which was not impressive at all, so she seized the initiative to make the call downs herself, much to my disappointment of failure to complete what looked like a simple task.
The boss, completed the call downs and later on we had to attend the press conference.
During the press conference , as the media kept on coming in, i noticed that my boss kept on welcoming anyone from the media with a broad smile:
she exchanged business cards with media to establish contact
I was tasked with serving the media with snacks as they were still waiting for the press conference to begin and later on i had to distribute press releases to the media
Lastly my boss constantly reminded the media about the press conference proceedings, mainly on what has caused a delay and possibly when it will begin.
Finally after a lenghty and intresting press conference, we had to clean up the conference room and report back to work.
With my confidence slowly creeping in, the boss asked me on what i have learnt or observed at the conference which i simply outlined to her and i got the knod.
from that day i felt relaxed and eager to learn, from now on working at PDQ felt like home, no more nail biting and constant viewing of the clock.
First impression of PDQ management company
I finished my PR 393 at PDQ Management, a company thta operates as a public relations consultants to varoius clients, though the company prides or describes itself as a fully intergrated marketing communications company.
The fist week of my intenship i was a bit low in confidence mainly because of the daily long distance and difficulties in getting familiar to a working environment and locating PDQ Company since i was not familiar with Petaling Jaya surroundings, moreover the language barrier, infact most local taxi driver drivers do not speak English, so for the first week i had to use a map to reach work.
Because of the above complications, i was late for work the first day.
Upon arrival at PDQ, i received a warm welcome by the reception staff, within a few minutes i was introduced to my intenship boss whom io will be working under.
After a brief discussion with my intenship boss, i felt at home, later on she took me on a brief company tour to introduce me around to the company staff and other company divisions.
To my suprise, after being inroduced to the company, my intenship boss showed me a stack of English newspapers of which i had to start doing the media monitoring for the company's clients, this task served as an eye opener for what i should expect the public relations for the next couple of weeks.
The most notable thing with PDQ Management is the company is like a family, the Public Relations and The Event management groups work hand in hand hence they share the same place in the company. Lastly during lunch break we all mix tohether for laughs and jokes , and this creates a strong bond between the staff.
The fist week of my intenship i was a bit low in confidence mainly because of the daily long distance and difficulties in getting familiar to a working environment and locating PDQ Company since i was not familiar with Petaling Jaya surroundings, moreover the language barrier, infact most local taxi driver drivers do not speak English, so for the first week i had to use a map to reach work.
Because of the above complications, i was late for work the first day.
Upon arrival at PDQ, i received a warm welcome by the reception staff, within a few minutes i was introduced to my intenship boss whom io will be working under.
After a brief discussion with my intenship boss, i felt at home, later on she took me on a brief company tour to introduce me around to the company staff and other company divisions.
To my suprise, after being inroduced to the company, my intenship boss showed me a stack of English newspapers of which i had to start doing the media monitoring for the company's clients, this task served as an eye opener for what i should expect the public relations for the next couple of weeks.
The most notable thing with PDQ Management is the company is like a family, the Public Relations and The Event management groups work hand in hand hence they share the same place in the company. Lastly during lunch break we all mix tohether for laughs and jokes , and this creates a strong bond between the staff.
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