First of all i would like to thank all the PDQ Staff for the warm reception i received from them and most of all i thank them for giving me an opportunity to being an intern in their company.
Working at PDQ has totally changed my mindset as Public relations student, from my attire, approach and overall how to work with the media which is the main part of public relations. i have been to a lot of events during my internship study where i had the opportunity to be meet a lot of media personnel and high profile people in Malaysia.
Overall i have learnt that the public relations field need people who are dedicated, hardworking and interacting, this is because you get to meet a lot of people from the media some of which you may need to establish a relationship with.
Meeting deadlines is the major part of working in a public relations field, this is because during my internship study i was given a few tasks of which a deadline was set and failure to meet that resulted in a verbal warning.
finally i would say during the two months of my internship i have learnt a lot about the public relations field which i have not read or taught in class and for that i still like to pass my sincere gratitude to PDQ public relations staff for their undying support during my internship study in their company.
Sunday, September 26, 2010
Wednesday, September 1, 2010
Public Relations vs Advertising
" a picture says a thousand words"
Public relations is all about crating a good image to the public while advertising is drawing public attention about a particular product with the main of persuading them to have it.
from the corporate world as i learned during during my internship period at PDQ Public relations is rated three times larger than advertising mainly because public relations gives a detailed information about the product therefore it is much effective than advertising.
don't get me wrong advertising is still powerful for its eye catching or what we can call love at first site" but when one consumer is looking at a print advert a bout a car and the other is reading an article about the same car, the person who is reading gets fed with a lot of information more the one who gets fascinated by an advert.
As a PR professional, your job is to get free publicity therefore you are responsible for getting the company's name out there with no fascinating headline , simply news while on the other hand in advertising you control what goes in the advertisement which gives public relations an edge over advertising.
finally i would say advertising has a longer lifespan than public relations mainly because you pay for the advert to appear as many times as possible while public relations you cannot have a say on how, where and when a press release will appear and last in newspaper.
below are references to back up my writings:
http://advertising.about.com/od/careersource/a/10advpr.htm
http://www.globalleadersevents.com/downloads/downloads/AdvertisingvsPR_Kotler.pdf
Moitshepi Ramarula, Cyberjaya Malaysia Limkokwing University of Technology.
Public relations is all about crating a good image to the public while advertising is drawing public attention about a particular product with the main of persuading them to have it.
from the corporate world as i learned during during my internship period at PDQ Public relations is rated three times larger than advertising mainly because public relations gives a detailed information about the product therefore it is much effective than advertising.
don't get me wrong advertising is still powerful for its eye catching or what we can call love at first site" but when one consumer is looking at a print advert a bout a car and the other is reading an article about the same car, the person who is reading gets fed with a lot of information more the one who gets fascinated by an advert.
As a PR professional, your job is to get free publicity therefore you are responsible for getting the company's name out there with no fascinating headline , simply news while on the other hand in advertising you control what goes in the advertisement which gives public relations an edge over advertising.
finally i would say advertising has a longer lifespan than public relations mainly because you pay for the advert to appear as many times as possible while public relations you cannot have a say on how, where and when a press release will appear and last in newspaper.
below are references to back up my writings:
http://advertising.about.com/od/careersource/a/10advpr.htm
http://www.globalleadersevents.com/downloads/downloads/AdvertisingvsPR_Kotler.pdf
Moitshepi Ramarula, Cyberjaya Malaysia Limkokwing University of Technology.
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